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Jay-Z is slated to appear in a Super Bowl commerical for Budweiser Select beer alongside football Hall of Famer Don Shula when the big game airs on February 4.
The ad will feature Jay and Shula squaring off in a futuristic game of “chess-like” football rendered with holographic images.
Jigga was appointed co-brand director for Bud Select in October 2006.
When the agreement was announced, Budweiser said that Jay would be consulting on upcoming Budweiser Select television ads, radio spots, a print campaign and high-profile events.
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