McFANCY by Cool Hunter!

The Cool Hunter creative team bring us an attractive utopian project this season!!

 They dreamed up the perfect branding campaign for McDonalds, and they've linked it to luxury fashion brands.

i'm not sure wether to eat it or admire it!

Imagine a temporary McDonalds restaurant that moves to various fashion capitals over a two month period, following the fashion shows. The luxury space and all the packaging are exclusive pieces by Gucci, Burberry, Hermés and Paul Smith.