The New Face of Chanel: Emma Watson

Emma Watson, the 18-year old female star who plays Hermione Granger in the Harry Potter movies, is keeping it wholesome in her burgeoning adulthood. Rather than running into nightclub bathrooms with her four closest friends at this tender age, has been reportedly signed a two-year $6 million contract with Chanel to be the face of its Coco Mademoiselle fragrance. Emman will replace Keira Knightley, who has featured in its advertising campaign for the past two years.

Not only has she scored a spot in Chanel history, she has reportedly signed a deal with Storm. The agency launched Kate Moss into stardom. Storm confirmed that "Emma is on our books" but revealed nothing else. The campaign that will feature Emma is rumored to be a world wide multi-million dollar deal.