The New Face of Lancôme- Anne Hathaway

Actress Anne Hathaway has been named as the face of Lancôme's new scent.

The 25-year-old follows celebrities including Isabella Rossellini, Uma Thurman, Kate Winslet, Clive Owen and Drew Barrymore in representing the firm.

The President of Lancôme International Odile Roujol, notes about the celeb that "Anne Hathaway is a radiant young woman who perfectly embodies modern femininity," She is also been firmly ensconced in the Fashionista Hall of Fame since her star turn alongside Meryl Streep in The Devil Wears Prada. "We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008."