Shah Rukh Khan has unique 'Always...' promotional strategy: Roshan Abbas

Actor Roshan Abbas, who is making his directorial debut with "Always Kabhi Kabhi" under Shah Rukh Khan's Red Chillies Entertainment banner, said the superstar has some unique promotional ideas up his sleeve.

"His involvement is there but he is also shooting for two movies. He has 'RA.One' on one side and 'Don2' on the other, but in the midst of these, his support is always there and you will get to see some unique Shah Rukh ideas as we go along," Abbas told IANS in an interview.

Shah Rukh is in touch with his office from Malaysia, where he is shooting for "Don2", said Abbas.

"Currently, he is in Malaysia. But he has seen the marketing plan of the film. He is continuously in contact with Red Chillies because he wants to know what we are doing, what our ideas are to promote the film. He has also given us some ideas," said Abbas.

"Once you see the posters, which would be out soon, you will see how the Red Chillies' look and feel has come into this film," he added.

Abbas also said he regards Shah Rukh as his mentor.

"He has always been around on the sets. He is the busiest person on this planet. Even in the middle of that, he used to find time for my film. That's what makes him really interesting. He was there as a mentor in that sense, but he has not been a tormentor," Abbas laughed.

Set in a high school, "Always Kabhi Kabhi" captures the emotions of love, jealousy and pride that marks one's school years.

"It's an adaptation of my play about a high school 'Graffiti', which I earlier wanted to turn into a graphic novel," Abbas said.

Don 'SRK' caught in Malaysia!

'Don ko pakadna mushkil hi nahin...namunkin hai' is something everyone in Bollywood believes.

Naturally, it was shocking for TOI to discover that Shah Rukh Khan, who is reprising his Don avatar was actually spending time in a Malaysian jail. Hello, what just happened here? We're wondering how SRK landed in jail. His motive remains unexplained and even the filmmakers of Don 2, Excel Entertainment Pvt Ltd are not divulging any further details.

Jailbird or otherwise, SRK with his long dishevelled locks and a lean sculpted body looks terrific. Of course, his incarceration comes as a rude shock. Perhaps even this has some hidden logic. As the adage goes — Whatever Don does, he does for a reason.

This thriller is due on Christmas. We'll have to wait until then to know how the Don landed himself in this spot.