Let there be PINK LIGHTS!

The Burj Al Arab Hotel illuminated in pink

In October 2010, The Estée Lauder Companies' Breast Cancer Awareness (BCA) Campaign's Global Landmark Illumination Initiative will celebrate its 11th anniversary with more than 200 famous buildings, monuments and landmarks around the world joining in this effort by illuminating in glowing pink lights to stand as international symbols of hope to empower and enlighten millions of women everywhere.

Source: AMEinfo